People who find their way to your website develop an impression within seconds of seeing your homepage. You only get one first impression and you need to make the most of it. Below we’ll take a look at 6 reasons why website copywriting is key to an effective content marketing strategy.
Your website is the home of your brand. Your site looks cool but what does it say? Website content is a way to establish your voice and be precise about your brand. A website with high-quality content ensures the first impression is the right one. Boring, vague, or confusing copy could drive people away forever… and ever, and ever.
How long will people hang around to decode your message? Not long. Your competition is just a click away. Good copy is precise and conveys to the reader exactly who you are and what you’re all about. Find your audience and don’t be afraid to show off your personality.
To fully understand why website copywriting is so important, we need to understand how people use websites. People often jump about and scroll around on a website until they find something that catches their eye. They are usually looking for an answer. With quality website copy you are introducing yourself to a potential customer as a solution to their problem. Not everyone will read or care about what you have to say. Fine. You’re talking to the people that need you.
Visitors to your site aren’t there just to hang out. They are looking for something or someone to solve a problem. Have they found what they are looking for? Be clear about what you are offering and what problem you can solve.
Good website copy signals to your audience that you are an authority and a professional operation. Wobbly, cobbled together copy doesn’t give off the impression that you’re serious about what you do.
A website with rich content will help you convert visitors into loyal customers. Engage your audience and increase the likelihood that new leads contact you, sign up to mailing lists, follow you, and share your content.