fbpx

Why website copywriting matters

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on whatsapp
Share on email
Dom Mauger

Dom Mauger

People who find their way to your website develop an impression within seconds of seeing your homepage. You only get one first impression, so make the most of it. 

WHY-WEBSITE-COPYWRITING-MATTERS

Why website copywriting matters

First impressions count

Your website is the home of your brand. Your site looks cool but what does it say? Website content is a way to establish your voice and be precise about your brand. A website with high-quality content ensures the first impression is the right one. Boring, vague, or confusing copy could drive people away forever… and ever, and ever.

Tell em’ who you are

How long will people hang around to decode your message? Not long. Your competition is just a click away. Good copy is precise and conveys to the reader exactly who you are and what you’re all about. Find your audience and don’t be afraid to show off your personality.

Who reads a website, anyway?

People often jump about and scroll around on a website until they find something that catches their eye. They are usually looking for an answer. With quality website copy you are introducing yourself to a potential customer as a solution to their problem. Not everyone will read or care about what you have to say. Fine. You’re talking to the people that need you.

Engage and convert with a word-wise website

Visitors to your site aren’t there just to hang out. They are looking for something or someone to solve a problem. Have they found what they are looking for? Be clear about what you are offering and what problem you can solve.

Are you a pro or an average Joe?

Good website copy signals to your audience that you are an authority and a professional operation. Wobbly, cobbled together copy doesn’t give off the impression that you’re serious about what you do.

Engage with quality content

A website with rich content will help you convert visitors into loyal customers. Engage your audience and increase the likelihood that new leads contact you, sign up to mailing lists, follow you, and share your content.

Download your FREE copywriting guide

Get our 5 crafty tips you can use to create content that will engage your audience and encourage customers to take action.

Subscribe to our newsletter

Get our latest news, articles, and tips right in your inbox!