Put simply, a blog is a way to connect. It’s an ongoing campaign for your business and a means of building a real following. The modern consumer is online and has plenty of questions. With a blog, you seek to provide the answers.
So, you’ve got a slick new website that’s got the look, now you need to give it some personality.
For the DIY content marketer there are some beautiful solutions to help you stay organised, efficient, and effective. Here are the ones we use daily.
I used to think Search Engine Optimisation was some sort of arcane digital marketing wizardry, a mysterious code more difficult to unlock than the Beale Ciphers. Not so! For sure, the well is deep, but you can paddle in the shallows and still reap rewards.
Blog writing is a powerful tool for small businesses looking to build a following online. It pays to have a plan though and here are some tips to get you started.