Blogging is all the rage in 2020, but why? What are the benefits of a small business blog? Put simply, a blog is a way to connect. It’s an ongoing campaign for your business, a means of building a real following, and it’s a great place to start your digital marketing journey. The modern consumer is online and has plenty of questions, and with a blog you seek to provide the answers. Below we take a look at 9 proven benefits of a small business blog.
You might be tired of hearing the T-word, but internet presence matters and that means traffic. A small business blog is a beautiful way to increase your search traffic and pick up more of those tasty leads. According to a Hubspot study, just 2 posts per month can boost your B2B leads by up to 70%. Why wouldn’t you?!
Keyword stuffing is a thing of the past (thankfully) but keywords count. Each blog post is a road that leads potential customers to your website. Keywords are road signs along the way to point them in the right direction. You don’t want to be a slave to the algorithm, but our Google overlords do value regular, high-quality content.
A blog is a fine way to get noticed by your target audience and your industry. Create content that people love and they’ll help you spread the word. Having your blog post shared is just the kind of vote you want.
The days of Don Draper advertising are numbered. Consumers are curious, smart, and don’t want to hear endless sales pitches. Show off the best of your brand and build a fan base that believes in what you are trying to do. Being authentic gains trust, which makes converting so much easier.
People research before they make decisions, which is your opportunity to show what your brand is all about. With a blog, you can provide the answers they are looking for. Keep the fresh, creative, and informative content coming and you’ll become a valuable resource for your growing audience.
A small business blog gives you a continuous flow of quality content to promote on social media. Keeping active and engaged helps generate leads and builds traffic to your website. Keep it flowing with a blog and stimulate your following.
A blog is the best way to inject personality into your brand. Refining your style and tone makes you instantly recognisable and helps build lasting relationships with your audience.
The research-savvy consumer is looking for a brand they can trust. A blog is a fine way to build that trust. A blog isn’t a means of simply giving your audience what they want. Write about what you know, choose topics that excite you, and help them discover something new. The modern consumer faces an onslaught of information, which makes trust all the more valuable.
A blog is a conversation starter. Learn about your customer base as they learn about you. A comment section on a blog is a valuable source of feedback and a meaningful way to engage in real-time.
So, there you have it, 9 proven benefits of a small business blog. Blogging isn’t for everyone and it’s not the only strategy out there to build a following online. But, for many small businesses it’s the perfect first step into the world of digital marketing. Blogs are a fantastic source of marketing content and can help gives your brand a personality people can relate to. It enables you to engage with your audience in a less ad-heavy manner and is a long-term strategy aimed at building trust with your customers. Become a valuable resource for your audience and they’ll keep coming back for more.
With the right strategy, a small business blog will get more eyes on your brand. The Google algorithm is a mysterious and ever-changing beast, but it’s no secret that it loves quality content. Feed the beast and get more traffic. Ultimately, Google is trying to serve users by accurately answering search queries. What does that mean for your blog? It means that quality counts. Fresh, regular, and high-quality, that’s what we are talking about.